Pershing LLC

Pershing LLC , a BNY Securities Group Co., and Subsidiary of Bank of New York Co, Inc. is the world's largest provider of brokerage services to independent investment professionals. Offering technologies and financial solutions that give independent investment professionals the freedom of choice they need to do what is right for their clients. Pershing employs a team consisting of more than 4,100 experienced people who are highly focused on supporting your needs. Pershing LLC is a member of BNY Securities Group and a subsidiary of The Bank of New York, which has branches located in 29 countries and offers support of nearly 23,000 professionals worldwide.

Highlights

NetExchange Pro™ is an innovative online brokerage platform that enables you to efficiently access client accounts, enter orders, get real time quotes, obtain the latest news and investment research, and more. NetExchange Pro™ gives you the tools to serve your clients in a convenient, timely, and cost effective manner, and it is portable. As long as you have Internet access, you can access your client account information. You will have access to:

Order Entry - Enter orders for stocks, options, and mutual funds.

Multiple Account Views - Review client account profiles, balances, holdings, history, prior business day activity, open orders, executions, online statements and confirmations, as well as commissions and projected cash flow at an investment professional or account group level. It is all provided to you in a simple point and click format. No more searching for old tax documents, statements, or confirms. Just pull it up and print. All of your Pershing documentation is scanned into the database, so you can also retrieve all of your forms on-line.

Fixed Income Trading - Take advantage of an extensive real-time and executable inventory of fixed income products with Bond Central, a fixed-income trading platform that averages over 15,000 live and executable offerings. Drill down to the bonds you need, whether it is by bond type, maturity, yield, coupon, rating, state of issue, size, callable or non-callable, listed, insured, pre-refunded, taxable or non-taxable. A number of predefined queries are also available to provide you with a quick list of actionable bond ideas. You can also submit bid and offer requests through direct links to competing dealers to help your client get the best price for their bonds.

NetExchange Office - Access a collection of tools to help you manage your business more efficiently. Items for Attention offers a consolidated source for entering instructions for voluntary corporate actions and for viewing margin notifications, incoming and outgoing account transfers.

Quotes and Market Information - take advantage of streaming quotes and a scrolling dynamic ticker. You can view real-time quotes for stocks, options, mutual funds, and indices. Create your own customized home page with the market data and client information you need at a quick glance. Set up your own personal scrolling stock ticker with stocks you own, news, and other parameters you choose such as most active stocks and indices.

Investment Research and News - Get access to an extensive selection of online research from Credit Suisse First Boston, Market Edge, Pershing Investment Research, Standard and Poor's, and Thompson Investors Network, as well as news stories from Dow Jones, Business Wire, PR Newswire, and Reuters News.

Advisor Tools - Simplify financial planning, especially for portfolio advisory accounts, with asset allocation, portfolio modeling, account grouping, order blasting across multiple accounts, and portfolio rebalancing.

NetExchange Financial Planning Powered by NaviPlan™ - You can build personalized financial plans to meet your clients' investment goals, such as saving for college tuition, planning for retirement, making major purchases, or estate planning. Help your clients determine the best course of action to meet their long and short-term savings and investment goals. You can develop financial plans for multiple scenarios (Monte Carlo Analysis) and quickly review potential rates of return. You can also monitor the progress of your clients' plans and modify savings amounts over time. It is convenient to use as you utilize the data from your client's brokerage account, eliminating tedious data entry. When you have all of a client's financial information, you dramatically increase the likelihood of having most or all of your clients' assets under your management.

Online New Account Opening - Submit applications for approval and open accounts online.

Contact Manager - Perform extensive client profiling and manage existing client relationships with Broker's Ally Pro.

Financial Products and Services

Asset Management - Heighten the value of your services by offering ProCash Plus™, a comprehensive asset management account that combines all brokerage, checking, money market fund, and MasterCard® debit card activity into a cohesive package, and consolidates the assets and transactions on a monthly brokerage account statement. Have your clients' direct deposit their payroll, pension or Social Security check into their brokerage account.

Brokerage Checking - Enable your clients to access their assets in their brokerage accounts with a free checking service called ProCash Silver. Clients who maintain IRA accounts with at least $500 in their accounts can take advantage of unlimited check writing against their available assets through IRA Resource Checking.

Funds Transfer - Facilitate the transfer of funds from your clients' checking accounts with a free funds transfer service called EasyPay. Clients can access EasyPay 24 hours a day, 7 days a week, using touch-tone telephone.

Mutual Funds - You will have access to over 11,500 different funds. Plus you can maximize investment returns with access to over 1,500 mutual funds from more than 140 fund families though FundVest® that can be purchased or sold for no ticket charge.

Performance Measurement - Amplify your ability to monitor and control your clients' accounts with the Portfolio Evaluation Service (PES), which offers tax-lot accounting and performance measurement. You can provide your clients with a complete Portfolio Evaluation system throughout the year.

Retirement Products - Promote a full line of flexible, investor focused accounts that offer a broad range of self-directed investment choices, including traditional individual retirement accounts, as well as education savings accounts and 403(b)(7) custodial accounts. Also tap into a comprehensive range of employer-sponsored plans such as SEP, SARSEP, SIMPLE plans, 401(K), profit sharing, and money purchase pension plans. Tools include a Retirement Savings Planner to help clients forecast their wealth. The Strategist Suite helps you decide on the right type of retirement account for an individual or business and whether conversion to a Roth IRA makes sense. The Distribution Strategist Suite provides software for you to plan for rollovers, calculate required minimum distributions, analyze proper beneficiaries, and calculate the impact of early payout possibilities.

Securities-Based Lending - Tired of losing client assets to pay for larger purchases such as a house, car, business venture, or tuition? LoanAdvance™ allows your clients to borrow against the value of their portfolio for non-securities purchases. Your client avoids possible tax ramifications and continues to have the opportunity for capital appreciation and income while you maintain the account and revenue stream.

Wealth Management and Liquidity Solutions - A dedicated service team offers premium support and also gives you access to additional solutions tailored to your client's needs. Sometimes we do not have all of the right answers and it is helpful to know you have an experienced support team backing you. In addition to the personalized touch, there are also over 20 free financial calculators available to you to help you analyze a clients' situation.

NetExchange Client - A reliable solution for offering access to account information, news, quotes, and other content via the Internet. You can give clients the comfort of knowing they can look at their account on-line whenever they want.